CRM & VIP Analyst

13 hours ago

Malta Betsson Group Full time €40,000 - €80,000 per year

CRM & VIP Analyst 

 Location: Malta 
Do you thrive on uncovering stories behind the data and using your insights to create exceptional customer experiences? At Betsson Group, we're searching for a CRM & VIP Analyst who can unlock the power of data to boost player engagement and loyalty across our dynamic Casino & Sports verticals.

A Flavour of What You'll Be Doing:
  • Measure & Optimise CRM Performance
    Track and analyse the effectiveness of CRM campaigns (email, SMS, push notifications, outbound calls). Proactively forecast results and flag areas for improvement.
  • Partner with Key Stakeholders
    Collaborate closely with CRM teams to provide data-driven insights, regular reporting, and performance summaries on campaign effectiveness and player engagement.
  • Deep Dive into Player Insights
    Perform detailed analysis to understand player behavior, identify key engagement drivers, and deliver actionable recommendations to enhance player lifecycle value.
  • Forecast & Analyse Spend
    Ensure CRM & VIP spending aligns with strategic goals by forecasting, monitoring, and evaluating campaign and player lifecycle investments.
  • Proactive Risk Management
    Identify bonus risk, detect potential fraud, and provide insights into player behavior patterns to mitigate risks and optimise marketing spend.
  • Enhance VIP Experiences
    Support VIP Managers by delivering insightful analysis of high-value player activities, preferences, and responses to CRM initiatives. Guide decision-making for VIP event planning and execution.
  • Maintain & Innovate Reporting
    Build, maintain, and enhance CRM & VIP dashboards and reports to ensure stakeholders have the latest data at their fingertips.
WHAT WE ARE LOOKING FOR:
  • Bachelor's degree or higher in Mathematics, Statistics, Economics, or another quantitative discipline.
  • 2+ years of experience in data analytics, CRM analytics, or customer insights.
  • Strong proficiency in SQL
  • Familiarity with Python
  • Solid experience using Power BI or similar Business Intelligence tools
  • Familiarity with statistical methods such as A/B testing and advanced analytics
  • Prior experience or genuine interest in the iGaming industry
  • Understanding of player bonuses and incentives
Key Analytical Skills
  • Great at problem solving and critical thinking – highly analytical and knows how to approach and solve business questions, providing actionable insight to stakeholders.
  • Highly analytical, curious, and able to approach complex business questions strategically.
  • A compelling storyteller, able to communicate data insights effectively to technical and non-technical stakeholders.
  • Takes ownership and proactive
  • Solution-oriented, flexible mindset—comfortable in a dynamic, fast-paced environment.
  • Driven by results, always seeking opportunities for improvement through data-driven decision
Why Join Betsson Group?
  • Influence key decisions in an environment where data-driven insights truly matter.
  • Thrive within a global team of innovators who value collaboration and continuous learning.
  • Grow your career in one of the most exciting, data-rich industries

Ready to turn your analytical skills into real-world player engagement success?
Apply now and join us on the journey to drive outstanding customer experiences through data.

By submitting your application, you understand that your personal data will be processed as set out in our 

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