Senior CRM Manager

14 hours ago

Ta Xbiex XBX Malta The Multiple Full time €60,000 - €120,000 per year

Who are we?

Welcome to Multiple ), your go-to iGaming service provider. We're here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a range of iGaming offerings such as; Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.

The Role:

We are looking for an experienced Senior CRM Manager to join our team and lead CRM strategy and execution of the casino brands at The Multiple Group. This is a key hire who will take ownership of CRM planning, execution, and optimisation, ensuring campaigns deliver measurable impact and improved ROI.

Key Responsibilities:

Campaign Planning & Execution

  • Brief, plan, and manage CRM campaigns end-to end across multiple brands.
  • Ensure campaigns are aligned with brand objectives, player journeys, and retention goals.

Data & Segmentation

  • Develop and manage audience segmentation strategies to ensure precise targeting.
  • Leverage data to improve campaign personalisation and effectiveness.
  • Use Excel and other analytical tools (e.g., Tableau, Power BI, or similar) for accurate reporting, data visualisation, and decision-making.

People Management

  • Lead and mentor a CRM team, setting clear objectives and ensuring high performance.
  • Collaborate closely with cross-functional teams including marketing, product, and analytics.Campaign Costs, Analysis &

Reporting

  • Analyse campaign performance and deliver actionable insights.
  • Produce post-campaign reports with recommendations for optimisation.
  • Monitor and manage CRM bonus spend to ensure efficient allocation and ROI.

Strategic Growth

  • Bring forward ideas to improve CRM strategy, tools, and processes.
  • Contribute to wider Group-level CRM initiatives that strengthen brand performance.

 Requirements:

  • Strong experience in briefing campaigns and a solid understanding of the games.
  • Ability to manage bonus costs and effectively handle segmentation.
  • Proven people management skills.
  • Analytical expertise to assess campaigns and drive efficiency improvements.
  • Capability to propose strategic initiatives to enhance ROI across brands

What we offer:

  • Attractive remuneration package
  • Health insurance cover from the first day of work
  • Wellness benefit (after probation)
  • Optician/Spectacle and Blue Lens Benefit (after probation)
  • Breakfast/lunch all week
  • Monthly snacks allowance
  • Training support
  • Modern office facilities
  • Dog-friendly workplace
  • Exciting Company Events
  • Monthly Beer Fridays
  • Eur1,000 Refer a friend bonus
  • Relocation package (if required)

You should not apply if ...

  • You want a normal 9-5 job. This role is not easy & requires an all-in mentality. We are looking for team members who will put in the work that others won`t.
  • You cannot take constructive feedback.
  • You can`t handle stress and pressure.
  • You have the mindset of "Quick Money", this is a marathon, not a sprint.
  • You do not embody our core values.

  • Senior CRM Manager

    14 hours ago

    Malta Betsson Group Full time €40,000 - €80,000 per year

    Excellent opportunity to join Betsson Group as our new full time Senior CRM Manager - Casino Retention.THE WOW Betsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.In this role you are...

  • Senior Gaming and CRM Manager

    14 hours ago

    Malta Betsson Group Full time €60,000 - €120,000 per year

    About the RoleAs the Gaming and CRM Strategy Owner for your market, you'll lead planning and execution to meet key KPIs. You'll manage game lobbies, oversee the full player lifecycle, and create regional campaign calendars. Working closely with analysts and coordinators, you'll ensure campaigns are optimized and data-driven from conception to delivery....

  • CRM Manager

    14 hours ago

    Malta Betsson Group Full time €35,000 - €60,000 per year

    Excellent opportunity to join Betsson Group as our new full time CRM Manager - Live Casino Retention.THE WOW Betsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.In this role you are...

  • CRM Manager

    14 hours ago

    Malta Betsson Group Full time €35,000 - €60,000 per year

    Excellent opportunity to join Betsson Group as our new full time CRM Manager - Casino Retention.THE WOW Betsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.In this role you are...

  • Senior Affiliate Manager

    14 hours ago

    Ta Xbiex, XBX, Malta The Multiple Full time €40,000 - €80,000 per year

    Who are we?Welcome to Multiple ), your go-to iGaming service provider. We're here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a...

  • CRM Manager

    14 hours ago

    Malta Betsson Group Full time €60,000 - €120,000 per year

    This is an exciting opportunity to define and lead the CRM function for Betsson Group's expansion into Africa, starting with with a first country in the west Francophone region. As CRM Manager – Africa, you will be at the forefront of launching lifecycle campaigns that engage, convert, and retain players across a high-growth, mobile-first region.This role...

  • Country Manager

    6 days ago

    Ta’ Xbiex, Malta Neo Group Full time €60,000 - €120,000 per year

    Neo Group is a Malta-based company offering B2B services in Marketing, Tech, Data Analytics, Customer Support, HR, and Compliance. Established in 2024, it is built on over 15 years of veteran experience in the iGaming industry. Despite our startup spirit, our team brings a wealth of expertise gained through years of collaboration with industry leaders. With...

  • Director of CRM Performance

    14 hours ago

    Malta Betsson Group Full time €60,000 - €120,000 per year

    Betsson Group is looking for a senior leader to join our Global CRM & Engagement team. Reporting directly to the Director of CRM & VIP, this is a high-impact role where you'll shape strategy, coach cross-functional teams, and help drive meaningful results across our global operations.We're a team of passionate CRM professionals, and we're looking for someone...

  • Head of CRM

    14 hours ago

    Malta Betsson Group Full time €60,000 - €120,000 per year

    Betsson Group is seeking a motivated senior leader to join the Global CRM & Engagement department and head the CRM reactivation lifecycle team. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.Reporting directly to the Director of CRM & VIP, in this role you are responsible for the successful design and delivery of the CRM...

  • Escalation Manager

    1 week ago

    Ta’ Xbiex, Malta The Multiple Full time €30,000 - €60,000 per year

    Multiple Group - Who are we?Welcome to Multiple ), your go-to iGaming service provider. We're here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their...