CRM Manager

13 hours ago

Malta Betsson Group Full time €60,000 - €120,000 per year

This is an exciting opportunity to define and lead the CRM function for Betsson Group's expansion into Africa, starting with with a first country in the west Francophone region. As CRM Manager – Africa, you will be at the forefront of launching lifecycle campaigns that engage, convert, and retain players across a high-growth, mobile-first region.

This role sits at the intersection of data, personalization, and automation—leveraging the gaming platform powerful bonus engine, and loyalty engine as well as the Xtremepush multichannel CRM platform. You will build locally relevant customer journeys that are insight-driven, fully automated, and aligned with commercial and compliance standards.

If you are passionate about lifecycle marketing, performance optimization, and making a measurable impact, this is your chance to shape CRM for a flagship iGaming brand entering one of the most exciting emerging markets in the world.

Key Responsibilities of the Role

  • Define and execute the full CRM lifecycle strategy across acquisition, onboarding, engagement, churn prevention, and reactivation.
  • Build automated player journeys using Xtremepush across SMS, email, push notifications, and in-app messaging.
  • Use the bonus engine to configure and deploy engaging promotions (e.g., cashbacks, free spins, free bets, wagering challenges) across sports and casino.
  • Design, launch, and optimize loyalty programs using Loyalty Engine, including shop rewards, level-based XP systems, and coin configurations.
  • Ensure segmentation logic is continuously refined using RFM, language, activity, product preferences, and compliance tagging.
  • Develop and manage regional campaign calendars with local marketing teams.
  • Coordinate with central BI and analytics to monitor KPIs and campaign performance (conversion, retention, ROI, bonus usage).
  • Liaise with local and compliance teams to ensure local regulatory alignment.
  • Work closely with UX, content, and VIP teams to localize tone, copy, and visuals per market.
  • Contribute to responsible gaming initiatives by helping to identify risk behaviors and communicate proactively.

Main Stakeholders and Type of Interaction

  • Local Marketing, Content, VIP, and Customer Support Teams
  • Platform provider and CRM Managed Services
  • Regional product owners
  • Central BI, Compliance, and Product Teams
  • Xtremepush CRM Technology Provider

Required Education

Bachelor's degree in Marketing, Business, or related field

Required Work Experience

  • 3–5 years of hands-on CRM or lifecycle marketing experience in iGaming or digital B2C environments
  • Proven experience with campaign automation, segmentation, and multichannel execution
  • Familiarity with CRM and bonus tools such as bonus engine and Xteremepush
  • Experience managing or launching loyalty and retention programs using gamification or shop systems
  • Data-driven approach with strong understanding of KPIs (retention, reactivation, CPA, bonus cost control)

Other Requirements

  • Strong communication and coordination skills across cross-functional teams
  • Fluent in English; French is a strong advantage for Francophone markets
  • Adaptable to a fast-paced launch environment with ambitious growth goals

Challenge Accepted?

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Apply now and take the first step toward an exciting career at Betsson Group

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