Senior Gaming and CRM Manager

13 hours ago

Malta Betsson Group Full time €60,000 - €120,000 per year
About the Role

As the Gaming and CRM Strategy Owner for your market, you'll lead planning and execution to meet key KPIs. You'll manage game lobbies, oversee the full player lifecycle, and create regional campaign calendars. Working closely with analysts and coordinators, you'll ensure campaigns are optimized and data-driven from conception to delivery. You'll also own the bonus budget, driving efficiency through segmentation, performance analysis, and continuous improvement.

Your Key Responsibilities
  • Be the owner and driver of the Gaming and CRM Strategy for the market, ensuring all decisions are based on data and performance insights.
  • Responsible for planning, executing, and achieving the targets and KPIs set for your region.
  • Maintain and optimize Game Lobbies — using player behavior data, performance metrics, and predictive analytics to give each game the right positioning.
  • Oversee all customers in the region across the entire player lifecycle, leveraging data to identify trends, churn risks, and growth opportunities.
  • Conceptualize promotions and prepare the complete campaign calendar for the region, ensuring all initiatives are backed by data insights and measurable outcomes.
  • Delegate campaign execution to coordinators through detailed data-backed briefs and ensure QA processes are properly followed.
  • Monitor campaign performance, interpret findings, and continuously optimize segmentation, targeting, and personalization strategies.
  • Manage and optimize the bonus budget using ROI analysis, A/B testing, and player value modelling to ensure efficiency and effectiveness.
  • Translate analytical insights into actionable business recommendations for senior management and cross-functional teams.
  • Implement robust bonus abuse monitoring and investigation processes, identifying patterns of misuse and collaborating with relevant teams to take corrective actions.
  • Recommend and drive changes to systems, processes, and policies to eliminate or reduce bonus abuse, ensuring long-term integrity and sustainability of promotional activities
What We're Looking For
  • Previous experience as a CRM or Gaming Manager, ideally in a data-driven, KPI-focused environment.
  • Strong analytical and quantitative skills, with proven experience interpreting complex datasets and turning insights into strategy.
  • Hands-on experience with data analytics and visualization tools
  • Proficient in Excel or Google Sheets, including advanced functions for data manipulation and analysis.
  • Experience working closely with BI, Data Science, or Analytics teams to inform marketing or CRM strategy.
  • Excellent communication and presentation skills, able to translate numbers into clear, actionable narratives.
  • A passion for data-driven decision-making and continuous improvement.
Challenge accepted?

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