CRM Coordinator

CRM Coordinator (7 month contract, Full-time 40 hours per week)

About PowerPlay

PowerPlay is a bold, no-nonsense sportsbook and casino brand licensed in Ontario and Curaçao, active across Canada. We move fast, think creatively and deliver results. As our Head of CRM takes maternity leave, we're looking for a skilled CRM Coordinator to join the team and keep our campaigns sharp, data-driven and player-focused.

Job Overview

We're seeking a proactive CRM professional with 1–3 years of hands-on experience to support our CRM operations during this maternity cover.
You'll take ownership of campaign execution, analysis and coordination across email, push, SMS, and onsite channels, reporting to the CRM Manager.

You'll collaborate with marketing, design and product teams to deliver high-performing promotional campaigns that drive engagement, retention, and reactivation.
A key part of the role is assisting in the onboarding and optimization of FastTrack CRM—implementing workflows, automation logic, and reporting dashboards that shape how PowerPlay communicates with players.

The ideal candidate is execution-driven yet analytical, able to turn data into actionable insights and manage multiple campaigns across both our casino and sportsbook products.

What You'll Do

1. Campaign Execution
Deliver CRM campaigns across email, in-app and notification channels for all player segments.
Use FastTrack workflows and data triggers to automate communications and optimize targeting.
Collaborate with cross-functional teams to ensure timely, bilingual (English & French) campaigns for the Canadian market.
Monitor results and test new automations to improve segmentation and conversion efficiency.

2. Bonus & Promotions Management
Set up, QA and optimize bonuses and promotions. Analyze redemption and performance data to improve profitability and player satisfaction. Coordinate with product and finance to align offers with business KPIs and compliance standards.

3. CRM Content Optimization
Keep all CRM content accurate, current and on-brand.
Use analytics and betting data to improve player journeys and conversion touchpoints across devices.

4. Communication & Compliance
Keep internal teams informed of upcoming CRM activity.
Ensure campaigns meet regulations and deliver clear, relevant, player-focused messaging.

5. Testing & Collaboration
Test new features, validate CRM-triggered bonuses, and monitor live promotions for issues.
Share insights and best practices with marketing and product teams to improve future campaigns.

What You Have

• Attention to Detail: precise campaign setup, content accuracy and regulatory compliance.
  
  
• Analytical Mindset: confident interpreting CRM performance metrics.
  
  
• Data Interpretation: able to translate metrics (open rates, retention KPIs, bonus ROI) into insights.
  
  
• Time Management: strong prioritization and proactive problem-solving across multiple campaigns.
  
  
• Customer Focus: understand player motivations and deliver personalized communications.
  
  
• Collaboration: work effectively with marketing, design, product and customer support.
  
  
• Adaptability: learn new tools (ie. FastTrack) and adjust to evolving player or business needs.
  
  
• Communication Skills: clear written and verbal communication in English; Canadian French proficiency a plus.
  
  

What Makes You Stand Out

• Experience in the Canadian iGaming market.
  
  
• Working knowledge of FastTrack CRM or a similar automation platform.
  
  
• Proficiency in Canadian French (copywriting or translation)
  
  

Our offer

• Competitive salary 
• Fully remote work within ±3 hours of CET.
• Preferred start: 15 December 2025 – 31 July 2026 /maternity leave coverage/