Media Buying Specialist

13 hours ago

LJA Malta Reliato Ltd Full time €40,000 - €80,000 per year

Role Summary

As a Media Buying Specialist, you will plan, buy and optimise DSP‑led display/video/native campaigns, broker private marketplace & programmatic guaranteed deals, buy and optimise Paid Social campaigns and master our tracking/martech stack across platforms. You'll collaborate with the rest of the acquisition department to drive efficient REGs, FTDs and NGR at scale.

Key Responsibilities

Strategy & Planning

  • Translate growth targets into channel plans across Display, Programmatic, Video, Native and Paid Social.
  • Build test‑and‑learn roadmaps (formats, audiences, bidding, frequency, creatives, landers).

Programmatic Buying (DSPs)

  • Operate DSPs (e.g., QuantCast, PixelBright, Xandr, Pubmatic DSP): campaign setup, pacing, bid strategies, audience layering, brand safety controls.
  • Deploy 1P/2P/3P audiences, contextual, lookalikes; manage allow/deny lists, frequency, dayparting.

Private Deals & Direct Buys

  • Source and negotiate PMP/PG deals with premium publishers, sports verticals, odds/score portals and mainstream media; manage IOs, floors, and delivery SLAs.
  • Maintain a deal library with performance benchmarks and renewal cadences.

Measurement, Tracking & Martech

  • Own tagging and attribution across GA4, postbacks/UTMs, server‑side tracking.

Creative Trafficking & QA

  • Traffic and version creatives in Bannerflow; coordinate HTML5 production, dynamic feeds, and localisation.
  • Run pre‑flight checks (specs, weights, clickTags), brand/claim compliance, and A/B variant libraries.

Optimization & Reporting

  • Monitor and improve efficiency daily: pacing, win rates, supply mix, frequency capping, creative fatigue, viewability.
  • Build actionable dashboards and weekly readouts; deliver QBRs with clear insights and next steps.

KPIs (owned/primary)

  • Cost per REG, Cost per FTD, eCPA, ROAS / Cost per NGR
  • Unique Clicks, CTR, CVR, FTD rate
  • Quality & safety: viewability (avg %), brand‑safety

Requirements

  • 3–5+ years in programmatic/media buying (iGaming or closely regulated verticals preferred).
  • Hands‑on DSP experience and direct‑publisher dealmaking.
  • Strong command of tagging, UTMs, and attribution concepts.
  • Working knowledge of Bannerflow trafficking; familiarity with NetRefer/MyAffiliates is a plus.
  • Analytical, detail‑oriented, comfortable with spreadsheets/Looker/Tableau; SQL is a plus.
  • Excellent English; German and/or Turkish beneficial.

What We Offer

  • Structured, long‑established operator with ambitious growth plans.
  • Clear goals, modern stack, and scope to step up.
  • Competitive package + performance bonus; conferences and training budget.

Extra Benefits
+ Private Health and Dental Insurance

+ GYM Allowance

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