Paid Media Manager

16 hours ago

Ta' Xbiex XBX Malta Growth Leads Full time €30,000 - €60,000 per year

Location: Malta, Madrid or remote

Start of employment: Immediately

Language skills: English

Job summary

Growth Leads is an online lead generation company that creates quality leads in highly competitive verticals, such as iGaming, Financials, Health and Communications. We focus on building high-end websites with quality content that let customers make an informed decision about the product they're about to buy or sign-up to. We pride ourselves on adopting a customer-focused approach to quality and usability.

We are looking for a Paid Media Manager who has focus on and experience with Facebook ads and iGaming (sweepstakes would be even better).

Your tasks

  • Develop and execute effective paid search and PPC campaign strategies to drive profitability and growth.
  • Conduct keyword selection, audience targeting, and ad copy creation to optimize campaign performance on social media platforms.
  • Oversee and optimize budgets, bids, and KPIs to maximize ROI and meet profit targets.
  • Monitor and report campaign performance to stakeholders, identifying issues and implementing solutions.
  • Collaborate on new campaign ideas and stay updated on PPC/SEM trends, tools, and best practices.
  • Maintain relationships with ad platforms and vendors to ensure smooth campaign operations.

Required skills & experience

  • Extensive experience managing digital ad campaigns across platforms (Google Ads, Facebook Ads, Display) in iGaming and Trading industries.
  • Skilled in goal-setting, team support, and optimizing performance through keyword bidding and audience targeting.
  • Proficient in data analysis, reporting, and conversion optimization, with affiliate lead generation experience.
  • Strong understanding of digital marketing concepts, landing pages, conversion flows, and analytics tools (e.g., Google Analytics).
  • Familiar with multiple ad platforms and basic knowledge of HTML, PHP, WordPress, and advanced Excel skills.
  • Excellent communication and analytical skills; BSc/BA in Marketing or related field preferred, AdWords certification a plus.

Compensation & benefits

We offer you a competitive salary, a lucrative commission structure and private health care benefits. At Growth Leads you profit from flexible work schedules, a vibrant work environment and excellent opportunities to learn and grow.

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