Affiliate Manager

Job Summary:

The Affiliate Manager owns the growth and quality of our affiliate channel across Switzerland and Turkey (and adjacent markets). You will acquire, activate and scale affiliate partnerships (blogs/SEO, media networks, paid media partners, streamers/influencers), negotiate commercial models (CPA/RevShare/Hybrid), and deliver profitable, compliant acquisition at pace. This is a mid/senior performance-driven role, with room to grow.

Key Responsibilities:

Partner Acquisition & Growth

• Source, vet and onboard high‑potential affiliates; run proactive outreach and close tailored deals (CPA/RevShare/Hybrid CPL‑to‑FTD, tiered pricing, minimum performance safeguards).
  
• Build a healthy pipeline by vertical and market (CH/TR), expanding into emerging sub‑channels (content sites, odds portals, Telegram/Discord communities, streamers).
  
• Drive activation plans for new partners (first‑90‑days playbooks) and re‑activation plans for dormant ones.
  
  

Program Operations & Tooling

• Administer affiliate platforms (e.g., NetRefer): tracking setup, postbacks/pixels, promo codes, attribution rules, validations, and creative asset libraries.
  
• Own monthly reconciliations and payments with Finance: verify stats, handle discrepancies, apply clawbacks/traffic quality filters and fraud flags.
  
• Maintain program terms & conditions and SOPs; raise product/BI requests to improve tracking accuracy and reporting granularity.
  
  

Performance & Analytics

• Monitor and optimize core KPIs daily/weekly: Unique Clicks, REGs, FTDs, NGR (primary), plus eCPA/eCPL, retention %, ARPU/LTV, churn, chargebacks and fraud rate.
  
• Build insightful dashboards and partner scorecards; run cohort and source‑mix analysis; design and evaluate A/B tests on incentives, landers, creatives and funnels.
  
• Prepare QBRs with top partners and internal stakeholders; translate insights into clear actions.
  
  

Commercial & Relationship Management

• Negotiate win‑win structures, exclusives and seasonal boosts (sports calendars, casino events) while protecting unit economics and traffic quality.
  
• Deliver timely communications and creative packages; run joint calendars, promos and content plans tailored to DE/TR audiences.
  
• Represent the brand(s) at key industry events (SBC, SiGMA, iGB Affiliate) to drive partner acquisition and brand visibility.
  
  

Compliance, Brand Safety & Risk

• Ensure all affiliate activities adhere to brand guidelines, responsible gaming messaging and market‑specific restrictions for CH/TR.
  
• Proactively monitor placements and claims; manage takedowns, blacklists and audit trails.
  
• Collaborate with Risk/Payments to detect and reduce bonus abuse, fraud and multi‑accounting.
  
  

Cross‑Functional Collaboration

• Partner closely with Acquisition, Media Buying, CRM/Retention, Product, Compliance/Legal and CS to synchronise offers, comms, funnels and incentives.
  
• Provide market feedback to Product and Content.
  
  

Skills & Qualifications

• 3–6+ years' experience in affiliate management within iGaming (casino/sportsbook); demonstrable success scaling FTDs and NGR profitably.
  
• Market experience in Switzerland and/or Turkey (or DACH/TR adjacent) strongly preferred.
  
• Language skills: Fluent English plus German and/or Turkish preferred.
  
• Strong negotiation and relationship‑building skills; confident communicator (written/verbal) with the ability to write clear partner comms and compelling pitches.
  
• Hands‑on mastery of affiliate and analytics tooling: NetRefer, GA4, MMPs (AppsFlyer/Adjust), data viz (Tableau/Power BI/Looker), Excel/Google Sheets (pivot tables, lookups).
  
• Solid understanding of attribution, tracking and postback logic; comfortable troubleshooting pixels and UTMs.
  
• Proven ability to analyse data and convert insights into actions; disciplined in documentation and SOP creation.
  
• High integrity with a compliance‑first approach and strong brand‑safety instincts.
  
• Based in Malta or willing to relocate; availability for occasional travel (events/partner visits).
  
  

Success Metrics (Primary KPIs)

• Unique Clicks → REGs → FTDs → NGR (volume & efficiency/ROAS)
  
• eCPA / Cost per FTD; Retention D30+/Re‑deposit rate; LTV/CAC
  
• Share of wallet with top partners; partner activation/re‑activation rate
  
• Fraud/chargeback rate; SLA adherence on reconciliations and payments
  
  

Reporting Line & Ways of Working

• Reports to Head of Acquisition; works closely with CMO and CRM/Retention leadership.
  
• Full‑time, hybrid/office in Malta. Occasional evenings/weekends aligned to sports peaks or campaign launches.
  
  

What We Offer

• A stable, well‑funded and long‑established operator with ambitious growth plans.
• Autonomy, clear goals and the tools to deliver.
• Competitive package with performance bonus, training budget and event attendance