Senior Email Marketing Specialist

Job Title: Senior Email Marketing Specialist

Department: Marketing
Location: Balzan, Malta
Employment Type: Full-time

About SiGMA Group (Sigma Word)

Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 250 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila, and India. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its marquee summits like SiGMA Malta and iGaming Academy. The company's culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative

Position Overview

We are looking for a Senior Email Marketing Specialist to take ownership of all company-wide email communications. This role focuses on planning, executing, and optimizing email campaigns while ensuring consistent QA testing across automated, transactional, marketing and operational emails. 

You will manage the entire user email journey from ticket purchases and confirmations to follow-ups and side-event invitations while collaborating with IT, marketing, sales, and events teams to ensure every email is accurate, functional, and aligned with brand and compliance standards.

This position also involves overseeing the migration of all communications to HubSpot and identifying alternative solutions if needed to maintain centralized visibility and control.

Key Responsibilities

Campaign Strategy and Planning

• Plan, build, test, and send all company emails including marketing campaigns, newsletters, and automated workflows
• Create and manage segmented email lists based on audience behavior, demographics, and purchase history
• Develop and maintain an email calendar aligned with business goals and event timelines
• Define and monitor campaign goals such as open rates, click-through rates, conversions, and engagement

Copywriting, Design, and Personalization

• Write compelling, concise, and action-oriented email copy that engages recipients and includes clear CTAs
• Collaborate with design teams to ensure visually appealing templates that are responsive and optimized for mobile devices
• Use dynamic content and personalization techniques to increase engagement

Behavioral Triggers and Automation

• Set up automated workflows including welcome sequences, re-engagement campaigns, and follow-ups
• Map and test all automated touchpoints to optimize triggers and ensure a smooth user experience

QA Testing and Collaboration

• Regularly test all automated and manual emails for formatting issues, broken links, and logic errors
• Maintain a structured QA log and testing checklist to track issues and fixes
• Coordinate with IT to test and monitor automated ticketing emails
• Work with the marketing team to plan, execute, and QA promotional and event-based campaigns
• Ensure all templates follow brand, design, and compliance standards

HubSpot Management

• Oversee migration of all email communications to HubSpot
• Manage segmentation, workflows, and automation setup
• Research and propose alternative systems or processes for centralization if required

Compliance and Deliverability

• Ensure all emails comply with GDPR, CAN-SPAM, and data protection laws
• Maintain email list hygiene and monitor deliverability metrics

Analytics and Reporting

• Track and report on open rates, click-through rates, conversions, and engagement
• Provide actionable recommendations to improve campaign performance

Cross-Channel Integration

• Integrate email campaigns with other marketing channels such as social media, paid ads, and content marketing to provide a cohesive customer experience

Requirements

• Minimum 3–4 years of experience in email marketing and QA testing
• Native English speaker or minimum C2 level proficiency
• Hands-on experience with HubSpot or similar CRM and automation tools
• Strong understanding of email automation, segmentation, and workflows
• Basic proficiency in HTML and CSS for email templating and troubleshooting rendering issues across clients
• Exceptional attention to detail and ability to spot design, copy, or logic inconsistencies
• Experience collaborating with IT and marketing teams on automated workflows
• Knowledge of GDPR, CAN-SPAM, and deliverability best practices

Why SiGMA Group?

• Grow with us - Be part of SiGMA's global expansion and make your mark.
• Free iGaming Academy access - Learn the ins and outs of the industry with access to courses.
• Travel perks - Visit our international offices and attend industry events worldwide.
• Performance rewards - High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.
• Interest-free car loan after probation (T&Cs apply)