Brand Manager

3 days ago

Saint Julian's, Saint Julian, Malta Leap Square Ltd Full time €40,000 - €80,000 per year

Job Overview:

As part of our planned expansion, we are currently seeking an experienced and motivated Brand Manager to join our team. The Brand Manager will be heavily involved in planning, and will oversee the development and execution of marketing strategies to establish healthy brand growth in multiple competitive markets. As part of the Commercial Management, this role takes on the responsibility of achieving set targets and following the brand performance effectively in accordance with the goals and strategies.

Key Responsibilities:

Brand Strategy and Development

  • Develop and implement a comprehensive brand strategy that aligns with company goals and market trends.
  • Define and maintain brand guidelines to ensure consistency across all platforms and channels, while collaborating with all internal and external stakeholders.
  • Position the brand effectively in the market to stand out against competitors.

Campaign Management

  • Collaborate with internal teams and external agencies to produce high-quality, engaging promotional materials.
  • Monitor campaign performance and optimize based on data insights to improve ROI.

Market Research and Insights

  • Conduct market analysis to identify opportunities, threats, and customer preferences.
  • Gather customer feedback and use data to enhance brand perception and loyalty.
  • Stay updated on industry trends, competitor activities, and regulatory changes affecting the gambling industry.

Crypto Product Development

  • Collaborate with product teams to define and develop new crypto-related products and features.
  • Conduct market research to identify emerging trends and opportunities within the cryptocurrency landscape.
  • Ensure brand consistency and messaging are integrated into all new product development cycles.
  • Contribute to the strategic roadmap for crypto product innovation and expansion.

Brand Performance Monitoring

  • Track and analyze key brand performance metrics, such as customer acquisition, retention, product performances and brand sentiment.
  • Present regular reports and insights to senior management with actionable recommendations.

Collaboration and Leadership

  • Establish a strong cross-departmental collaboration to ensure the brand promise is delivered consistently across touchpoints.
  • Lead cross-functional projects to support new product launches or brand initiatives.
  • Manage budgets and resources effectively to deliver on brand objectives.

Qualifications:

  • A degree in Business, Marketing or a related field.
  • 3+ years of experience in a brand management or marketing role, preferably in iGaming and/or Crypto sectors.
  • Strong understanding of performance marketing and the key metrics that drive success in the space.
  • Demonstrated interest in or relevant experience with crypto gaming products.
  • Excellent communication and interpersonal skills.
  • Ability to analyze data and make informed decisions.
  • Ability to work independently and as part of a team.
  • Ability to communicate effectively with senior management and other departments.
  • Strong understanding of business goals.

What We Offer:

  • Competitive salary and performance-based bonuses
  • Opportunity to shape a growing brand
  • Professional development and career growth opportunities
  • Flexible working arrangements and a supportive team culture
  • Health and wellness benefits
  • Work-save Pension Scheme

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