Casino Marketing Manager

10 hours ago

Santa Venera SV SVR Malta Soft2Bet Full time €40,000 - €80,000 per year

Are you our next Casino Marketing Manager? Your focus is to coordinate and execute campaign activities to the highest standard. You must have a keen eye for detail, a passion for business, be highly organised, be good with time management combined with a huge desire to learn

Duties and Responsibilities:

  • Participate in the preparation of the onsite iGaming marketing strategy that aligns short-term success with the long-term product and market vision;
  • Identify opportunities to deliver a iGaming marketing proposition that meets local aspirations and customer preferences;
  • Conducting regular competitor analyses and maintaining marketplace awareness;
  • Manage the promotion of new product feature launches across brands;
  • Continuously collect and analyse data to understand the customer base, their profile, and motivations within the iGaming product;
  • Regularly review the performance and update ongoing retention tools like Game Challenges and Loyalty Shop features;
  • Analyse marketing KPIs, building on specifically targeted metrics and working within a budget margin;
  • Work closely with content and design teams to deliver excellence and CRM team to organise communication with the customers.

Requirements:

  • Strategic marketing thinker with a proven ability to innovate, implement and optimise;
  • Great organisation, planning, and prioritisation skills, with strong attention to detail;
  • Previous experience in a Casino Marketing role with a keen interest in iGaming products;
  • Proactivity and ability to collaborate;
  • Strong communications and stakeholder management;
  • Excellent content knowledge and campaign experience;
  • Analytically driven.

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