CRM Executive

3 days ago

Malta Ventures Lab Full time

You will be responsible for the development, implementation, and optimization of customer engagement and retention initiatives within the iGaming sector. This role is vital in ensuring that our customers enjoy a seamless and engaging gaming experience.

Responsibilities:

  • Monitoring the marketplace, competitive landscape, industry trends, and 3rd party data sources to constantly identify new marketing opportunities and/or potential threats.
  • Proactively bringing up proposals for new activities, tests, new channels, and ways of working are key success criteria for this role.
  • Analysing customer data to segment the player base effectively and target specific player groups with personalised communication.
  • Creating and managing email marketing campaigns, newsletters, and automated customer journeys to deliver relevant and timely content to players.
  • Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.
  • Managing communication across various channels, including SMS, push notifications, in-app messaging, and social media, to ensure consistent messaging and engagement.
  • Analysing player behaviour, campaign performance, and ROI to continually refine CRM strategies and recommend improvements.
  • Conducting A/B tests to optimise content and communication strategies and iterate based on the results.
  • Collaborating with cross-functional teams, including marketing, product, and customer support, to ensure alignment on CRM initiatives.
  • Ensuring all CRM activities comply with industry regulations and best practices.

Requirements:

  • Proven experience in CRM or campaigns management in the iGaming industry
  • Strong experience with Norwegian market (casino focus)
  • Proficiency with Norwegian language
  • Strong communication skills
  • Strong analytical skills and proficiency in data-driven decision-making
  • Familiarity with CRM software and marketing automation tools (Smartico - an advantage)
  • Creative thinking and the ability to develop engaging and personalized content
  • A deep understanding of iGaming customer behavior and trends (an advantage)
  • Knowledge of industry regulations and responsible gaming practices
  • Results-driven with a strong commitment to achieving KPIs and targets
  • Ability to work in a fast-paced and dynamic environment
  • Strong organizational skills and attention to detail

Details:

  • Competitive salary synonymous with skills and experience
  • Opportunity to make a real impact in a developing organization
  • Consultancy contract within EU on a full time basis with 25 days PTO
  • or employment contract if you are based in Bulgaria, Hungary or Malta

  • CRM Manager

    2 weeks ago

    Malta Betsson Group Full time

    This is an exciting opportunity to define and lead the CRM function for Betsson Group's expansion into Africa, starting with with a first country in the west Francophone region. As CRM Manager – Africa, you will be at the forefront of launching lifecycle campaigns that engage, convert, and retain players across a high-growth, mobile-first region.This role...

  • CRM Sports Manager

    2 weeks ago

    Malta iTalent PLUS Full time

    The CRM Sports Manager is responsible for driving player engagement, retention, and lifetime value across the sportsbook vertical. This role owns the end-to-end CRM strategy for sports betting, including promotions, lifecycle journeys, segmentation, and communication planning, with a strong focus on performance, profitability, and player experience. The...

  • CRM Coordinator

    2 weeks ago

    Gzira, Gzr, Malta Megapixel Entertainment Limited Full time

    Megapixel, a dynamic and innovative gaming company, is seeking an experienced CRM Coordinator to join our team in Malta If you have a proven background in CRM, a passion for customer engagement, and thrive in a fast-paced environment, we want to hear from you. Join us on our mission to take our CRM setup to new heights and revolutionize player communication...

  • CRM Manager

    2 weeks ago

    Malta Betsson Group Full time

    Excellent opportunity to join Betsson Group as our new full time CRM Manager - Live Casino Retention.THE WOW Betsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.In this role you are...

  • CRM & VIP Analyst

    2 weeks ago

    Malta Betsson Group Full time

    CRM & VIP Analyst  Location: Malta  Do you thrive on uncovering stories behind the data and using your insights to create exceptional customer experiences? At Betsson Group, we're searching for a CRM & VIP Analyst who can unlock the power of data to boost player engagement and loyalty across our dynamic Casino & Sports verticals.A Flavour of What You'll...

  • Nordic CRM manager

    1 week ago

    Santa Venera, SV , SVR, Malta Soft2Bet Full time

    Soft2Bet is a rapidly growing and dynamic Casino White Label platform provider and operator. We offer a full range of Tech and Gaming solutions, turning our partners' concepts into reality Founded in 2016, the company has expanded into an international team with offices in Cyprus (headquarters), Malta, and Bulgaria.Duties and responsibilities: Manage and...

  • Senior CRM Manager

    3 days ago

    Malta Betsson Group Full time

    Excellent opportunity to join Betsson Group as our new full time Senior CRM Manager - Casino Retention.THE WOW Betsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.In this role you are...

  • Commercial Executive

    5 days ago

    Msida, MSD, Malta Hacksawoperations LTD Full time

    Hacksaw Gaming, an award-winning online gaming provider creating innovative and engaging scratchcards, slots, and instant win games enjoyed by players worldwide, is looking for an organized Commercial Executive to join our Malta office.If you are systematic, have an eye for detail and are passionate about building relationships, we'd love to hear from youKey...

  • Account Executive

    2 weeks ago

    , Robert Mifsud Bonnici Street, Lija, Malta, Malta Fyorin Full time

    Company Description Account Executive | Remote Europe (+/- 2hrs CET)At Fyorin, we accelerate growth for digital businesses by removing the complexity of business banking. In a short time, we've earned several awards and have been recognized as one of the fastest-growing startups.We are building a financial operations and treasury management platform that...

  • Senior Executive Business Development

    1 week ago

    Malta - HQ ICT Solutions Full time

    Who we are At ICT Solutions, we are a team of energetic individuals focused on delivering technology solutions to the business world. Committed to providing an exceptional service, we thrive on innovation and continuous improvement, pride ourselves on our collaborative culture and believe that our people are our greatest asset.​ ​We are now seeking to...