Performance Marketing Manager FI
1 week ago
We are searching a talented Performance Marketing Manager to take full ownership of paid media strategy for a well-funded startup-brand. The role is hands-on, with only three persons driving the acquisition for the brand targeting Finnish players.
Salary up to €65K
Role & Responsibilities
- Plan, buy and optimize campaigns across all channels, incl social and re-targeting channels with a relentless focus on acquisition, ROI, and sustainable growth
- Grow partnerships with networks, agencies, and tech providers
- Build the performance marketing function from scratch to become a key driver of player acquisition and brand visibility in the Finnish market.
- Design and execute the full performance marketing strategy
- Take ownership of media buying, from campaign setup to optimisation and scaling
- Define, track, and optimise campaigns based on key KPIs
- Run retargeting and reactivation campaigns to maximise player LTV
- Develop clear reporting dashboards to track spend, performance, and ROI across channels.
- Represent the company at key iGaming and digital marketing events
Required Skills & Experience
- University education in marketing/business or equivalent
- Proven track record (4 years) in performance marketing within the iGaming industry
- Fluent in Finnish and English, written and spoken
- Strong hands-on experience with programmatic buying, DSPs, paid social, and display networks.
- Excellent knowledge of player acquisition funnels, retargeting strategies, and ROI optimisation
- Solid analytical skills with the ability to turn data into actionable insights
- Experience working with tracking platforms, attribution tools, and analytics dashboards.
- Business savvy with focus on profitability and growth
- Comfortable building from zero and working in a fast-moving startup environment
- Willingness to travel for industry events
About this role
- Small team of 3 people driving acquisition
- Backing from large, international team
- Office in Sliema/Gzira
- Hybrid work model with flexible hours
- Salary up to €65K
- Benefits not yet in place – but will be, and you will be rewarded when the brand performs to meet and exceed targets
- Ample room for professional growth
- Starting date mid-late November 2025
Please, apply with your detailed CV in English
*JobMatchingPartner Limited is a recruitment agency licenced in Malta, EU with licence no EA We act on behalf of clients based in Malta and elsewhere. JobMatchingPartner does not share your personal details with any third party without your written consent.
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