Senior CRM Manager

2 weeks ago

Ta Xbiex, Malta The Multiple Full time €60,000 - €80,000 per year

Who are we?

Welcome to Multiple ), your go-to iGaming service provider. We're here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a range of iGaming offerings such as; Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.

The Role:

We are looking for an experienced Senior CRM Manager to join our team and lead CRM strategy and execution of the casino brands at The Multiple Group. This is a key hire who will take ownership of CRM planning, execution, and optimisation, ensuring campaigns deliver measurable impact and improved ROI.

Key Responsibilities:

Campaign Planning & Execution

  • Brief, plan, and manage CRM campaigns end-to end across multiple brands.
  • Ensure campaigns are aligned with brand objectives, player journeys, and retention goals.

Data & Segmentation

  • Develop and manage audience segmentation strategies to ensure precise targeting.
  • Leverage data to improve campaign personalisation and effectiveness.
  • Use Excel and other analytical tools (e.g., Tableau, Power BI, or similar) for accurate reporting, data visualisation, and decision-making.

People Management

  • Lead and mentor a CRM team, setting clear objectives and ensuring high performance.
  • Collaborate closely with cross-functional teams including marketing, product, and analytics.Campaign Costs, Analysis &

Reporting

  • Analyse campaign performance and deliver actionable insights.
  • Produce post-campaign reports with recommendations for optimisation.
  • Monitor and manage CRM bonus spend to ensure efficient allocation and ROI.

Strategic Growth

  • Bring forward ideas to improve CRM strategy, tools, and processes.
  • Contribute to wider Group-level CRM initiatives that strengthen brand performance.

 Requirements:

  • Proven experience in a senior CRM role, preferably within gaming, entertainment, or digital consumer industries.
  • Strong understanding of CRM campaign briefing, execution, and analysis.
  • Excellent knowledge of customer segmentation, lifecycle management, and retention strategies.
  • Ability to manage budgets and bonus costs effectively.
  • Strong analytical skills with proficiency in Excel and/or analytical tools such as Tableau or Power BI.
  • Leadership experience, with proven ability to manage and develop teams.
  • Excellent communication and stakeholder management skills.
  • A proactive mindset with the ability to suggest and implement ROI-driving improvements.

What we offer:

  • Attractive remuneration package
  • Health insurance cover from the first day of work
  • Wellness benefit (after probation)
  • Optician/Spectacle and Blue Lens Benefit (after probation)
  • Breakfast/lunch all week
  • Monthly snacks allowance
  • Training support
  • Modern office facilities
  • Dog-friendly workplace
  • Exciting Company Events
  • Monthly Beer Fridays
  • Eur1,000 Refer a friend bonus
  • Relocation package (if required)

You should not apply if ...

  • You want a normal 9-5 job. This role is not easy & requires an all-in mentality. We are looking for team members who will put in the work that others won`t.
  • You cannot take constructive feedback.
  • You can`t handle stress and pressure.
  • You have the mindset of "Quick Money", this is a marathon, not a sprint.
  • You do not embody our core values.

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