Automotive Brand Marketing Specialist

1 month ago

IlGżira, Malta Outreach Recruitment Agency Full time
Job Description

We are seeking an experienced Automotive Brand Marketing Specialist to join our team at Outreach Recruitment Agency.

Key Responsibilities:
  • Budget Management: Develop and manage marketing budgets efficiently for maximum ROI, track expenditures, and ensure all activities are within budgetary constraints.
  • Marketing Strategy Development: Collaborate with different departments to create marketing strategies that align with business objectives, conduct market research, and stay ahead of industry trends.
  • Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns, analyse performance, and suggest optimizations for future initiatives.
  • Brand Promotion: Promote brands through various marketing channels and partnerships, ensuring brand consistency across all platforms.
  • Product Launches: Manage the coordination of product launches, including events, promotions, and public relations, working closely with sales and aftersales teams for effective market entry.
  • Customer Engagement: Implement customer engagement strategies to build loyalty and drive repeat business, creating targeted promotions in collaboration with the sales team.
  • Social Media & Digital Marketing: Manage social media presence, ensure engaging content across platforms, oversee digital marketing efforts such as SEO, PPC, and email marketing.
  • Event Coordination: Organize promotional events, handle logistics, and ensure smooth event execution.
  • Reporting & Analysis: Provide regular reports on marketing performance, budget usage, and ROI, using data to recommend strategic improvements.
  • Stakeholder Management: Build and maintain relationships with brand partners, agencies, and internal teams, collaborating with external vendors for advertising, PR, and creative design.

Required Skills and Qualifications:

  • Education: Bachelors degree in marketing, Business or a related field.
  • Experience: 2+ years of marketing experience, preferably within the automotive or industrial sectors.
  • Technical Skills: Proficiency in marketing tools (Google Analytics, CRM, social media platforms). Graphic design skills or familiarity with design software (Adobe Creative Suite) are considered an asset.
  • Communication: Excellent written and verbal communication skills.
  • Analytical: Ability to interpret marketing data and make data-driven decisions.
  • Creativity: Innovative approach to problem-solving and campaign development.
  • Organizational Skills: Ability to manage multiple projects and deadlines.

Benefits:

  • Employee Discount Card
  • Health Insurance

Salary Estimate: £40,000 - £60,000 per annum based on location and experience. This role is an excellent opportunity for a passionate marketing professional eager to make a tangible impact within the automotive industry.

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