Automotive Marketing Strategist
4 weeks ago
We are seeking a highly skilled Automotive Marketing Strategist to join our team at Outreach Recruitment Agency. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, loyalty, and sales.
About the Role- Budget Management: Develop and manage marketing budgets efficiently for maximum ROI, track expenditures, and ensure all activities are within budgetary constraints.
- Marketing Strategy Development: Collaborate with different departments to create marketing strategies that align with business objectives, conduct market research, and competitor analysis to stay ahead of industry trends.
- Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns, analyse performance, and suggest optimizations for future initiatives.
- Brand Promotion: Promote brands through various marketing channels and partnerships, ensuring brand consistency across all platforms.
- Product Launches: Manage the coordination of product launches, including events, promotions, and public relations, work closely with sales and aftersales teams for effective market entry.
- Customer Engagement: Implement customer engagement strategies to build loyalty and drive repeat business, create targeted promotions in collaboration with the sales team.
- Social Media & Digital Marketing: Manage social media presence and ensure engaging content across platforms, oversee digital marketing efforts such as SEO, PPC, and email marketing.
- Event Coordination: Organize promotional events, handle logistics, and ensure smooth event execution.
- Reporting & Analysis: Provide regular reports on marketing performance, budget usage, and ROI, use data to recommend strategic improvements.
- Education: Bachelors degree in marketing, Business or a related field.
- Experience: 2+ years of marketing experience, preferably within the automotive or industrial sectors.
- Technical Skills: Proficiency in marketing tools (Google Analytics, CRM, social media platforms), graphic design skills or familiarity with design software (Adobe Creative Suite) are considered an asset.
- Communication: Excellent written and verbal communication skills.
- Analytical: Ability to interpret marketing data and make data-driven decisions.
- Creativity: Innovative approach to problem-solving and campaign development.
- Organizational Skills: Ability to manage multiple projects and deadlines.
The estimated salary for this role is $65,000 - $80,000 per year, depending on experience.
Benefits- Employee Discount Card
- Health Insurance
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