Marketing Manager

This role is Malta based but we are very keen to speak to candidates who are based outside of Malta and willing to re-locate to Malta (re-location support can be discussed).

As a core member of our Sky Bet Marketing team, you will be responsible for creating best-in-class campaigns for the biggest sports betting brand in the UK. 

You'll work directly into the Head of Marketing and will be a joining a wider team full of marketing obsessives and sports enthusiasts. This role will be instrumental in coordinating cohesive campaigns across multiple different channels - so you will brief and lead teams spanning CRM, Social, and Brand & Creative to think differently, from creative development to execution. 

You will engage with commercial, research and measurement teams to ensure effectiveness, and may also work with 3rd party creative and media partners to craft Fan First campaigns that align with Sky Bet's brand positioning and move our audience to act. 

• Owns the planning and delivery of commercially focused campaigns for Sky Bet and our free to play products 

• Works closely with internal teams to implement below-the-line activity

• Take responsibility for delivering marketing campaigns from initial brief to through to go-live

• Work with Flutter Creative to hone and develop creative assets that align with our strategy and answer the brief

• Communicating campaign plans to key stakeholders and leadership team

• Lead campaign reporting and post campaign analysis meetings to ensure that the appropriate takeaways are being fed back into the business for use in future campaigns

• Support the Campaign Planners and Senior Managers by looking at continuous improvement in process to deliver collaborative campaigns

• Keep your fingers on the pulse of the wider industry and market, adapting campaigns to new innovations and opportunities as they emerge

• Management of Workfront: training of new starters on how to use the tools, setting up new reporting templates, owning dashboard management.

• Quickly adapt to new and unfamiliar complex initiatives and work out how to bring them to market in a compelling way for our customers 

• Lead multi-functional teams

• Collaborate and Influence across all peer levels to ensure they are working to a common goal (on time & with clear measures of success defined)

• Be an excellent communicator, keeping a wide stakeholder group involved and informed

• Bring a healthy ambition to always optimize our work, creating campaigns to be proud of

• Understand best practices for ATL and BTL marketing channels, to effectively adapt creative and messaging to suit the different touch points in the customer journey 

• Experience in a similar role gained within agency or in-house with a strong background of planning and delivering TTL campaigns is a must

• Organized and efficient. Experience in Project management software and traffic workflows would be ideal but not crucial.

Extraordinary starts here.

Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.

With the likes of Paddy Power, Betfair, PokerStars and Sky Betting & Gaming in the fold, we're the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets.

At Flutter UK & Ireland, we can guarantee you that no two days will ever be the same — and you'll have the chance to make a difference to your career, the industry, and your amazing colleagues.

What we'll offer you:

• Flexible ways of working – Hybrid work arrangement that supports your wellbeing & lifestyle.

• £1,000 learning fund

• Twice-yearly bonus (with part of it guaranteed)

• Pension contribution scheme

• Private healthcare

• Competitive family policies and benefits

• Invest via the Company Sharesave Scheme

• Unlimited holiday

We're working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we'll see how we can accommodate them.