SEO and Content Executive, Germany

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we're breaking new ground in software innovation too, redefining what's possible for our customers worldwide.

As an SEO and Content Executive, you will join the bet365 Digital Marketing team. Work across regulated markets, optimising website structure and content to improve search engine rankings.

You will work across multiple departments to drive best-in-class organic search results for bet365. You will coordinate with the content, development, outreach and paid marketing teams to support continued organic growth. 

We are looking for a sports fan who is comfortable with writing and optimising news and evergreen content, briefing new pages, has a core interest in SEO, and can work closely and collaboratively with the wider editorial content team.

• Fluent German speaker.
• Competent with key web and analytics tools (for example: GA4, Google Search Console, Screaming Frog, Ahrefs and Sitebulb).
• Demonstrated track record of driving business results through organic optimisations across multiple languages and markets.
• Some knowledge in technical SEO, in particular indexing and crawling is desired.
• Awareness of the concepts of semantic search, entity oriented search and LLM's.
• Strong level of mathematics, with experience of analysing numerical data, statistics and presenting/visualising the data to the Business (Excel, Google Sheets, Looker Studio).
• Ability to combine content writing and SEO expertise, creating content that is optimised for search engines while also being engaging and informative for users.
• Experience in sports news-based content creation and News SEO is desired.
• Ability to create high-quality, engaging, and informative sports content, including blogs, sports articles, website copy, and other content formats.

• Implementing and developing SEO strategies.
• Optimising content and regularly writing sports articles on the website.
• Keeping up-to-date and ahead of the sporting calendar across all genres and fields, with an understanding of how to apply this within the context of the gambling industry.
• Monitoring performance for the German market and identifying potential issues and opportunities.
• Monitoring the algorithms set by the search engines to keep up to date with changes.
• Assisting with the delivery of SEO audits across bet365's Sport, Gaming, News and Content sites across all TLDs.
• Performing keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams.
• Combining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis.
• Working with the content team through structured data opportunities and ensuring relevant content is being displayed for queries while improving content for high volume queries, which are missing key content delivery. 
• Delivering content creation, setting process, managing content calendars, and ensuring content aligns with overall marketing objectives. 
• Analysing data and results to identify trends and insights in order to achieve maximum ROI.

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don't hesitate to reach out.