paid advertising manager

Found in: beBee jobs MT - 1 week ago

Birkirkara, Birkirkara, Malta Gaming1 Full time

THE SCOPEWith 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker).

Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs.

As part of its sustained growth, Gaming1 is looking for a Paid Media Manager to join its Digital team.

The objective of the Paid Media Manager position is to plan, budget, set up, and monitor paid media campaigns across marketing platforms, with a specific focus on Paid Social and Google Ads.

This role aims to support the company's business goals of maximizing player acquisition and amplifying the brand through best-in-class assets and brand initiatives.

YOUR ROLEDevelop comprehensive media plans for brand and performance projects, outlining strategic approaches and implementation tactics.

Utilize agencies on an adhoc basis:
brief agencies and monitor performance.
Oversee and optimize budgets to ensure efficient delivery of results within allocated resources.
Monitor and audit agencies for various brands and Business Units.

Create, manage, and optimize paid media activity across all available media platforms with a primary focus on paid social media platforms:
Meta, X and Snapchat.

By managing creative development, conduct A/B Testing to optimize ad creatives, landing pages, and other campaign elements for improved performance.

Report regularly on campaign performance.
Foster a transparent and collaborative relationship with all Business Units.
Analyse & interpret campaign data to distil most important information and provide recommendations for campaign improvements.
YOUR PROFILEBachelor's degree or higher from an accredited university.
Minimum of 5 years experience in digital marketing and ideally a first experience in similar position.
Proven track record in managing multiple brands and campaigns simultaneously.
Strong communication skills with the ability to effectively communicate and deal with internal and external stakeholders.
Solid analytics skills with the capability to manage budgets and analyze ad performance to meet and exceed performance targets.
Excellent collaboration skills, able to work seamlessly across departments and take the lead on driving initiatives.

WHAT WE OFFERAs well as having a unique experience – centered around our values of pleasure, team spirit, performance, boldness and integrity – alongside 1,200 employees around the world, and we offer the opportunity to contribute to the international development of the company.

Gaming1 Malta offers you a sunny environment to perform and grow on an island where gaming is at the heart of the local community and businesses.

Our experienced and friendly team, for whom mutual help and team spirit are crucial, will welcome you with open arms.

Gaming1 offers work flexibility for a good work-life balance, because the well-being of our employees remains a constant goal.

At our Maltese office, you will evolve in an international environment where English remains the language that brings us together.

Welcoming many expatriates, we know the needs created by distance, but by becoming a G1er, you will feel integrated into a family that will support you and make you feel at home every working day.

Join us and become a part of a human and entrepreneurial adventure within a solid group.

We will give you the opportunity to progress and specialize thanks to our internal mobility system and we will provide you our support to reach your full potential.

THE INTERVIEW PROCESSGaming1's NEWSThe Gaming1 Belgian hub moved to the heart of the Ardent City in 2021. Immerse yourself in our new offices.

We are certified Top Employers 2024 We are the first game of chance company (casino, sports betting and poker) to receive this certification, among some 80 companies certified in our country, and including only 15% in Wallonia.

The health of our employees is our priority, we offer 50% remote working, as well as health and safety measures.

Various activities are organized throughout the year, such as giving blood in the building's courtyard, teambuilding days and the #loveyourhealth program which gives employees the opportunity to take part in various sporting activities.

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