Fractional Head of Marketing

We're looking for a Fractional Head of Marketing to build and lead the marketing engine that will help Prospero achieve its mission of transforming 1,000 businesses by 2035. In this senior role, you will work directly with the leadership team to drive the growth of the business through lead generation, getting us closely in touch with our target market. This is a part-time position, requiring a commitment of around 1 day per week, that aims to lead and manage the marketing function while also supporting the sales function. We are open to engage either on a part-time employment basis or on a service provider basis. About Prospero Group At Prospero, we help entrepreneurs transform their businesses to achieve their dreams and leave a positive impact on the lives of those around them. We work with owners of small and medium businesses who are ready to move past the ceiling of their own capacity — and we give them the tools, structure, and coaching to do it. Our goal is ambitious: to transform 1000 businesses by 2035. We believe deeply in four values: Breathing integrity Always challenging and adapting without compromise Never giving up Demonstrating expertise If these values resonate with you and you are driven by real, measurable impact on people and organisations, this role may be for you. The Role As our Fractional Head of Marketing at Prospero, you will be responsible for our marketing and lead generation, leading the development and execution of Prospero's marketing strategy and enabling all our lead generation channels. You will be instrumental in helping businesses find us, relate and connect with us, with the aim to understand our mission and how our portfolio of services can help them. You will also be responsible for coordinating and managing external marketing partners and suppliers, ensuring campaigns are executed effectively and aligned with our strategy.

Key Responsibilities
· Understand the market
- Identify client needs, competitor activity, market opportunities and the issues limiting Prospero’s growth.
· Choose the target clients
- Decide which markets, organisations and decision-makers Prospero should focus on.
· Manage the brand and message
- Define, develop and protect Prospero’s brand, positioning and value propositions, ensuring each service is communicated clearly and consistently.
· Create and maintain the marketing plan
- Turn Prospero’s growth goals into a practical marketing strategy, priorities and execution roadmap, and keep them current.
· Build the lead-generation system
- Design how Prospero attracts, engages, nurtures and converts suitable prospects into qualified opportunities.
· Lead, manage and hold accountable the marketing team, whether in-house or out-sourced, to execute the marketing campaigns. What We're Looking For Experience and

qualifications:
Minimum of 3 years' experience in a senior marketing role at a B2B professional services firm Skills and attributes: Understands the psychology behind branding and marketing in a B2B services industry Competitive and results-oriented Having a strong eye for detail. Exceptional communication skills, with the ability to translate complex business challenges into compelling stories that resonate with business owners. Data driven, with experience in systematizing lead generation processes. This role is suited to a senior marketing freelancer who wants to engage with us on a part-time employment or on a service-provider basis.

What We Offer
Part-time compensation €30,000 gross per year Flexible working hours