PPC Advertising Executive

SASMAR is seeking a detail-oriented and results-driven PPC Advertising Executive to join our innovative marketing team. As a leading pharmaceutical company specializing in personal care and fertility products, including the trusted Conceive Plus brand, we aim to maximize our online visibility and drive sales through effective pay-per-click advertising strategies.

In this pivotal role, you will be responsible for managing and optimizing our PPC campaigns across various platforms, such as Google Ads and social media channels. You will work closely with cross-functional teams to create targeted advertising strategies that align with our business goals and drive customer engagement.

• Develop, implement, and manage PPC campaigns to drive traffic, conversions, and revenue growth for SASMAR's brands.
• Conduct keyword research, competitor analysis, and audience targeting to create optimized ad campaigns.
• Monitor and analyze campaign performance, adjusting strategies as necessary to meet key performance indicators (KPIs).
• Create compelling ad copy and engaging visuals that resonate with our target audience.
• Manage budgets and bid strategies to ensure an optimal return on ad spend (ROAS).
• Utilize analytics tools to report on campaign performance and provide actionable insights to the marketing team.
• Stay current with industry trends, ad platform updates, and best practices to continuously improve our advertising strategies.
• Collaborate with the marketing team to align PPC strategies with broader marketing objectives and promotions.

• Bachelor's degree in Marketing, Advertising, or a related field.
• A minimum of 2 years of experience in managing PPC campaigns, preferably in a digital marketing role.
• Strong understanding of Google Ads, Facebook Ads, and other PPC platforms.
• Proficient in keyword research tools and analytics platforms such as Google Analytics.
• Excellent analytical skills with the ability to interpret data and derive insights for optimization.
• Creative thinking and strong copywriting skills for developing compelling ad content.
• Ability to manage budgets effectively and deliver campaigns on time.
• Strong attention to detail and problem-solving skills.
• Excellent communication and teamwork skills.
• Fluency in English; proficiency in additional languages is a plus.
• You MUST have full rights to live/work in Malta without a visa.

• Competitive salary
• English language and multi-cultural work environment
• Private Health Insurance (medical, dental, hospitalisation)
• Career advancement opportunities in stable company
• Modern offices, convenient to public transport.