Senior Loyalty and Retention Manager

12 hours ago

Ta Xbiex, Malta Mifinity Full time

Overview

MiFinity is seeking a data-driven and customer-focused Loyalty and Retention Manager to join our Marketing team in Malta. The successful candidate will own and manage the MiFinity loyalty programme and lead all retention marketing initiatives across the business.

You will be responsible for improving customer lifecycle performance, reducing churn, and increasing wallet activity through personalised engagement campaigns and automation flows. You'll work closely with marketing, product, and customer support teams, using data to guide strategy and execution.

About MiFinity

MiFinity is a regulated fintech company offering a wide range of digital payment services to over 1 million users in 223+ countries and territories. Our eWallet product is used by 1,200+ merchants, with a strong footprint in the iGaming industry. We're licensed by the UK FCA and the Malta MFSA, with offices in Dublin, Malta, and Belfast. At MiFinity, we combine international reach with local expertise and a sharp focus on security, compliance, and product innovation.

Key Responsibilities

  • Own and manage the MiFinity loyalty programme, including customer segmentation, offer strategy, reward mechanics, reporting, and continuous improvement.
  • Build and execute targeted retention campaigns using CRM and marketing automation platforms (e.g., CleverTap).
  • Monitor and improve performance across the entire customer lifecycle, from onboarding to lapsed user reactivation.
  • Work with internal teams to optimise product-led engagement strategies, including new retention initiative projects.
  • Coordinate with the data team to track KPIs, build dashboards, and identify customer trends.
  • Test and iterate retention tactics to maximise user engagement, deposits, and eWallet activity.
  • Support A/B testing, dynamic content, and personalised offers to improve outcomes.
  • Liaise with compliance, product and customer service teams to ensure all campaigns meet required standards.

Qualifications

  • 3+ years in a retention, CRM, or lifecycle marketing role.
  • Experience with marketing automation tools and CRM platforms (e.g., CleverTap, Braze, Hubspot).
  • Strong analytical skills and experience working with data to drive marketing decisions.
  • Excellent communication skills and ability to work cross-functionally.
  • Strong understanding of loyalty programmes and customer retention strategies.
  • Experience in fintech, payments, or iGaming preferred.

What We Offer

  • Hybrid working environment with flexibility.
  • Opportunity to work on innovative projects with global impact.
  • A collaborative and fast-paced culture that rewards initiative.
  • Competitive salary and benefits.

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