CRM Analyst

Job Title: CRM Analyst
Location: Hybrid - Mrieħel, Malta (3 days per week in office)
Reporting to: Senior CRM Manager

The Role

We're looking for a highly analytical and strategic CRM Analyst to identify growth opportunities and maximize engagement, retention, and revenue across all brands. You'll analyze campaign performance to improve ROI, develop & and implement of scalable CRM reporting frameworks to support expansion into new markets, and collaborate with cross-functional teams to align CRM strategies with overall business growth.

Key Responsibilities

• Identify growth opportunities within CRM campaigns, calendars, and player segments across all brands to maximize engagement, retention, and revenue.
• Develop and implement scalable CRM reporting frameworks to support expansion into new brands and markets.
• Analyze campaign performance and player behavior to provide actionable insights and improve ROI on CRM initiatives.
• Support the implementation of the RFM model and establish measurement frameworks to track its effectiveness in improving retention and ARPU.
• Monitor bonus allocation strategies, balancing cost efficiency with player engagement and loyalty.
• Collaborate with Product, Marketing, BI, and Content teams to align CRM strategies with overall business growth.

What You Bring

• Proven experience in a similar role.
• Strong understanding of player segmentation, retention strategies, and campaign optimization to drive ROI.
• Experience working with CRM platforms (e.g., FastTrack preferred, Optimove, Salesforce, or similar) and marketing automation systems.
• Proficiency in Excel/Google Sheets; familiarity with BI tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical skills with ability to interpret data, identify trends, and make data-driven decisions.
• Demonstrated ability to develop and implement scalable CRM reporting frameworks for multi-brand or multi-market environments.
• Solid understanding of RFM models, bonus optimization, and campaign measurement frameworks.
• Strong collaboration skills to work effectively with cross-functional teams including Product, Marketing, BI, and Content.
• Excellent communication skills to present data and results clearly to both technical and non-technical stakeholders.

Why Join Us?

• The chance to make a tangible impact in a rapidly growing, global company.
• A culture that rewards ambition, innovation, and collaboration.
• Comprehensive benefits package for Malta-based employees, including:
  • Private health insurance, wellness allowance, and communication allowance.
  • Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.
  • Employee discounts in restaurants and businesses.
  • Extended second-parent leave policy.
  • Private parking space.