Digital Creative Content Writer

Application Closes: 26/01/2026

Role: Digital Creative Content Writer

Function: Chief Customer Experience Officer

Department: Customer Experience

Reports to (Role): Manager

Job Summary

Overall Purpose:

The Digital Creative Content Writer shall drive the Bank's content strategy by creating engaging, high-quality content that strengthens brand presence and enhances customer engagement. This role involves collaboration closely with internal stakeholders to ensure alignment with business objectives, while optimizing the Bank's digital channels for maximum reach, impact, and consistency. The job holder will play a key part in shaping the Bank's voice across platforms, leveraging data-driven insights to improve performance and deliver a seamless digital experience.

Key Responsibilities

The job holder will be responsible for:

• Developing high-quality written content for the Bank's owned social media channels (LinkedIn, Facebook, Instagram, TikTok).
• Writing captions, scripts, social posts, campaign copy and micro-content tailored to platform best practice.
• Adapting tone, structure and format to suit channel, campaign objectives and target audience.
• Working closely with internal units to plan and execute BAU, campaign and reactive content.
• Proposing new content ideas to strengthen the Bank's digital footprint and audience engagement.
• Writing and editing content for the website, Blog, FAQs, product descriptions, and customer information pages.
• Maintaining content accuracy and support urgent updates across social media and website.
• Ensuring compliance with Maltese financial regulations, internal policies, and content governance standards.
• Optimising content using Search Engine Optimisation (SEO), Social SEO and discoverability best practices.
• Supporting the social media Team in distributing content across all digital channels.
• Assisting with analysing engagement, sentiment and customer feedback data to inform content decisions.
• Contributing to channel governance, controls, tagging, documentation and consistency guidelines.
• Staying updated with digital trends, platform developments and emerging formats.
• Assisting in refining SOPs and improving workflows for content delivery.
• Providing multimedia support, including scripts, subtitles, and captions for video content.

In addition to the specific functions, management may assign more duties as required for the job from time to time.

Attitude

• Hands-on approach and committed.
• Highly responsible and appreciates the responsibilities which the job entails.
• Willingness to remain continuously updated on areas directly related to the role.

Required Criteria

Previous proven work experience of two (2) years in content-writing or a related area, and an MQF Level 4 Award in Marketing, Communications or a related field.

OR

Previous proven work experience of three (3) years in content-writing or a related area.

OR

An MQF Level 6 Bachelor's Degree in Marketing, Communications or a related field.

In our process of shortlisting candidates for the vacancy, please note that preference may be given to candidates whose profiles best align with the duties and responsibilities of the role.

Desirable Criteria

Previous proven direct work experience in writing for social media platforms and websites.

Applied SEO Keyword Strategy.

Applicants must meet the Bank's minimum standard criteria (4 O'Levels at Grade 5 or C or higher, including English Language) in addition to the specific requirements outlined in this job advert.

Here's what's in it for you:

• Bank Holidays and additional vacation leave days over and above the statutory entitlement
• Free basic health insurance
• Relocation assistance and packages for expats joining the bank
• Accredited training programs from our BOV Learning Academy
• Study leave when employees decide to further their studies on part time basis
• Staff home loan rates for your dream home and other credit facilities at reduced interest rates
• Voluntary Occupation Pension Scheme (VOPS)
• Guarantee of working with an Equal Opportunities Employer as certified by the NCPE
• A budget dedicated to your children's summer school costs

At BOV Group, we prioritise integrity, ethical behaviour and a strong work ethic. These principles form the foundation of the Bank's core values: sustainability, excellence, innovation, integrity, and inclusion. All employees are expected to adhere to the Code of Conduct & Ethics, which outlines the standards for professional and personal behaviour. Commitment to these principles is essential for maintaining the BOV Group's reputation and ensuring a positive, productive work environment.

The Bank ensures a fair, transparent, consistent and non-discriminatory treatment of employees on the basis of gender, gender identity, race, colour, ethnic, or social origin, genetic features, language, religion, or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.