Junior Content Writer

An innovative iGaming company based in Naxxar, Maltais looking for a Junior Content Writer (German Market) to join their CRM team. In this role, you will be creating engaging, personalized content for the company's brands.

This is an office-based role with flexible setup, offering a salary of up to €34K, depending on experience.

Role & Responsibilities

• Create and translate German content for CRM campaigns across email, SMS, push notifications, and on-site communications
• Produce content for casino promotions and in-platform user experiences
• Personalize content using customer data and insights
• Ensure all content follows brand tone and German regulatory requirements.
• Collaborate with CRM and VIP teams to provide content for campaigns and visual assets, including email and landing page images
• Support A/B testing by preparing alternative content for optimization
• Organize and maintain content for easy access and future reference
• Update content in Contentful in collaboration with Casino and UX teams
• Ensure all content complies with German gambling regulations and advertising standards
• Work closely with CRM, Casino, UX, and Marketing teams to meet content needs
• Provide translations and linguistic support to other departments as needed
• Analyze campaign performance and customer insights to improve content and personalization, supporting tailored offers and communications

Skills & Experience

• 1+ years of experience writing content in German
• To obtain the higher end of the salary iGaming content experience is required
• Native-level German and fluency in English with excellent written and spoken skills
• Experience with content management systems (e.g., Contentful) and project management tools (e.g., Jira)
• Strong understanding of CRM principles and customer engagement strategies
• Familiarity with German gambling regulations and compliance requirements.
• Creative mindset with the ability to adapt tone and style to different audience
• Data-driven approach to content optimization
• Organized, with excellent attention to detail, able to multitask and work in a fast-paced environment

About the Role

• Salary up to €34K, depending on experience
• Office-based in Gzira standard 9:00 – 17:00 (1h flex, you can start from 8am)
• Opportunity for home-working one hybrid day per week (negotiable)
• Wellbeing allowance
• Health and dental insurance (after probation)
• Free snacks and fruit in the office; breakfast on Monday and Wednesday, lunch on Friday
• Company events and team activities

Apply with your CV in English, please

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