Senior Product Owner

Senior Product Owner

Growth Leads is a leading affiliate and lead generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make an informed buying decision - driving relevant traffic through organic and paid search.

We're looking for an entrepreneurial and hands-on leader to take ownership of one of our new flagship products. This is a rare opportunity to combine deep SEO expertise with product ownership, taking a concept that has undergone 6 months of strategic preparation and scaling it into a market-leading asset. As Senior Product Owner, you'll have full ownership of the product's success - building and leading the team, driving the strategy, and directly benefiting from the results through profit sharing
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Key Responsibilities:

• Product Ownership & Strategy: Take full ownership of a flagship product, developing and executing the roadmap from launch through to scale, with autonomy over strategic decisions.
• Team Building & Leadership: Build and scale a high-performing team from the ground up, recruiting the right talent and creating a culture of excellence and accountability.
• SEO-Led Growth: Leverage deep SEO knowledge to drive organic traffic growth, ensuring the product achieves and maintains strong visibility across target keywords and markets.
• Hands-On Execution: Work directly on critical tasks in the early stages from content optimization to technical implementation while transitioning to strategic oversight as the team grows.
• Performance & Optimization: Own all key metrics, continuously testing, analyzing, and optimizing to maximize traffic, conversions, and revenue generation.
• Cross-Functional Collaboration: Work closely with content, development, and marketing teams to ensure seamless execution and alignment with broader business objectives.
• Innovation & Experimentation: Identify opportunities for growth, test new approaches, and implement learnings to stay ahead of the competition and search algorithm changes.
  
  

Requirements & Skills:

• Proven Track Record: Demonstrated success in scaling SEO-driven products or websites, with measurable results in traffic and revenue growth.
• SEO Expertise: Deep understanding of SEO best practices across content, technical, and off-page strategies, with the ability to identify and capitalize on opportunities.
• Entrepreneurial Mindset: Self-starter with an ownership mentality who thrives in building something from the ground up and driving it to profitability.
• Hands-On Approach: Comfortable rolling up your sleeves and working directly on execution, not just strategy and delegation.
• Leadership Experience: Experience building and managing teams, with the ability to hire, develop, and inspire high performers.
• Analytical Skills: Strong ability to interpret data, identify trends, and make data-driven decisions to optimize performance.
• Lead Generation & Affiliate Marketing: Understanding of conversion optimization and how to build products that generate high-quality leads.
• Industry Knowledge: Experience in the iGaming industry is a strong advantage.
  
  

Why Join Us?

• Ownership & Profit Share: This isn't just a job. You'll have true ownership of the product with a direct stake in its success through profit sharing.
• Entrepreneurial Opportunity: Build and scale a flagship product with the backing and resources of an established company, without the typical corporate constraints.
• Flexibility: Remote working environment or join us at our office in Malta.
• Proven Foundation: Step into a project with 6 months of expert preparation behind it, giving you a strong foundation to build upon.
• Career Defining Role: This is your chance to make your mark, build something significant, and prove your ability to drive a product from concept to market leader.
  
  

If you're an entrepreneurial SEO expert with a proven track record of scaling digital products, and you're ready to take full ownership of a flagship project with the rewards to match, we want to hear from you