Media Buying Specialist

Our client is a structured, well established online gaming group with a decades long presence across their core markets. Operating multiple brands in Casino, Live Casino and Sportsbook. They are no seeking to recruit an Media Buying Specialist to join their team in Malta.

Role Summary

As Media Buying Specialist, you will plan, buy and optimise DSP led display/video/native campaigns, broker private marketplace & programmatic guaranteed deals, buy and optimise Paid Social campaigns and master our tracking/martech stack across platforms. Youll collaborate with the rest of the acquisition department to drive efficient REGs, FTDs and NGR at scale.

Responsibilities

• Translate growth targets into channel plans across Display, Programmatic, Video, Native and Paid Social.
• Build test and learn roadmaps (formats, audiences, bidding, frequency, creatives, landers).
• Operate DSPs (e.g., QuantCast, PixelBright, Xandr, Pubmatic DSP): campaign setup, pacing, bid strategies, audience layering, brand safety controls.
• Deploy 1P/2P/3P audiences, contextual, lookalikes; manage allow/deny lists, frequency, dayparting.
• Source and negotiate PMP/PG deals with premium publishers, sports verticals, odds/score portals and mainstream media; manage IOs, floors, and delivery SLAs.
• Maintain a deal library with performance benchmarks and renewal cadences.
• Own tagging and attribution across GA4, postbacks/UTMs, serverside tracking.
• Traffic and version creatives in Bannerflow; coordinate HTML5 production, dynamic feeds, and localisation.
• Run preflight checks (specs, weights, clickTags), brand/claim compliance, and A/B variant libraries.
• Monitor and improve efficiency daily: pacing, win rates, supply mix, frequency capping, creative fatigue, viewability.
• Build actionable dashboards and weekly readouts; deliver QBRs with clear insights and next steps.

KPIs (owned/primary)

• Cost per REG, Cost per FTD, eCPA, ROAS / Cost per NGR
• Unique Clicks, CTR, CVR, FTD rate
• Quality & safety: viewability (avg %), brand safety

Requirements

• 3-5+ years in programmatic/media buying (iGaming or closely regulated verticals preferred).
• Hands on DSP experience and direct publisher deal making.
• Strong command of tagging, UTMs, and attribution concepts.
• Working knowledge of Bannerflow trafficking; familiarity with NetRefer/MyAffiliates is a plus.
• Analytical, detail oriented, comfortable with spreadsheets/Looker/Tableau; SQL is a plus.
• Excellent English; German and/or Turkish beneficial.