PPC Manager
5 months ago
Malta
Boston Link
Full time
- Experience with Google Tag Manager or similar is a plus
- Minimum 12 years' experience in iGaming
- Professional experience with running ads on Google, Bing, Apple Search Ads Our client is seeking for a PPC Manager who can bring these qualities and join their growing team
- Professional experience with running ads on Google Ads, Bing Ads, Apple Search Ads
- Minimum 12 years' experience in iGaming
- Practical experience with Google Ads Editor, Microsoft Ads Editor, Tracking tools, Excel
- Experience with Google Tag Manager or similar is a plus
- Strong analytical mindset and focus on performance
- Ability to work in a targetdriven and fastpast environment
- Highly proactive, wellorganized and analytical Key tasks:
- Develop an overall PPC strategy across all group brands.
- Develop and execute localized PPC strategies where needed.
- Integrate, manage and populate all group PPC profiles and daytoday activities running across all platforms, including Google, Bing, Apple and YouTube.
- Work closely with the content and design teams to create effective and engaging content, across all markets, in all languages.
- Ensure all content is produced to the highest professional standards and meets all compliance standards and requirements.
- Ensuring positive ROI from all active PPC ad accounts
- Analyse, review, and report on campaign performance showing results & main KPI's.
- Identify new opportunities for growth across various markets and PPC channels.
- Assist the Digital Acquisition team with paid campaigns; including daily optimization, budget management and other performance related tasks.
- Regular analysis and reporting of campaign performance.
