PPC Manager

4 weeks ago

Malta Boston Link Full time

Experience with Google Tag Manager or similar is a plus
Minimum 12 years' experience in iGaming
Professional experience with running ads on Google, Bing, Apple Search Ads Our client is seeking for a PPC Manager who can bring these qualities and join their growing team

What should you bring with you?

Professional experience with running ads on Google Ads, Bing Ads, Apple Search Ads
Minimum 12 years' experience in iGaming
Practical experience with Google Ads Editor, Microsoft Ads Editor, Tracking tools, Excel
Experience with Google Tag Manager or similar is a plus
Strong analytical mindset and focus on performance
Ability to work in a targetdriven and fastpast environment
Highly proactive, wellorganized and analytical Key tasks:
Develop an overall PPC strategy across all group brands.
Develop and execute localized PPC strategies where needed.
Integrate, manage and populate all group PPC profiles and daytoday activities running across all platforms, including Google, Bing, Apple and YouTube.
Work closely with the content and design teams to create effective and engaging content, across all markets, in all languages.
Ensure all content is produced to the highest professional standards and meets all compliance standards and requirements.
Ensuring positive ROI from all active PPC ad accounts
Analyse, review, and report on campaign performance showing results & main KPI's.
Identify new opportunities for growth across various markets and PPC channels.
Assist the Digital Acquisition team with paid campaigns; including daily optimization, budget management and other performance related tasks.
Regular analysis and reporting of campaign performance.