Head of Marketing

On behalf of our Client, we are looking for a Head of Marketing who will lead the marketing activities for their profitable iGaming business, supporting the success of multiple online casino brands.

Tasks

- Setup, manage and develop high performing marketing teams across multiple locations and ensure the teams are motivated and aligned to driving business success.
- Develop and oversee the marketing strategy and all marketing activities for the business, including Affiliate, Digital, PPC, Programmatic, Social. * Ensure the maximum effectiveness and return on investment of all

marketing activities. * Select and manage the appointment of outside service providers if and when required.

- Evaluate and report on the effectiveness of all marketing activities (both internal and external).
- Supervise the competitive landscape to constantly identify mew marketing opportunities to reach new market segments and expand market share. * Work with Marketing Tech and Business Intelligence to improve

marketing effectiveness and be at the forefront of online advertising strategy and execution. * Other duties assigned related to the acquisition and/or

branding-driven digital marketing campaigns * Manage budgets and optimize accordingly.

Requirements

- 5+ years in digital marketing role in online gaming/casino industry - a must have * Track record of leading, managing and developing marketing

- Demonstrable experience of driving change, ability to identify and change key business processes in order to improve the quality and impact of acquisition and brand campaigns. * Strong leadership qualities and a proven ability to motivate and

influence people to deliver results. * An in depth understanding of affiliate marketing.

- Extensive experience of stakeholder management.
- Solid knowledge of ad-serving, tracking systems, RTB and their applications. * Digitally savvy – a strong understanding of the digital landscape

and the ability to stay in front of the competition. * Strong analytical / reporting skills with the ability to make data-justified business decisions Strong communication skills with the ability to be able to communicate effectively with all levels within the business

Benefits

- Hybrid work arrangement with possibilities of working from home and Malta office * One-time bonus to help setup comfortable workstation at home

(claimable after probation) * Wellbeing benefit, we pay for your gym membership/classes (claimable after probation)